Website Analytics Tools Comparison
Website Analytics tool has become an important service over the internet. Every publisher or advertiser is looking for a state-of-art website analytics tool for their website. Website Analytics tools can be classified as:
- Website Analytics Hosted Service
- Website Analytics Software Service
- Real Time Website Analytics Service
The most preferred of the aforementioned is the hosted services, followed by software services. The only reason to be cited is “Time”. In hosted service, the website analytics company takes care of hosting the website traffic data and resources, thus helping the client save time and make data available almost immediately for analysis.
Most of the analytic tools guarantee to authentically capture all the traffic data. But the underlying fact is an approximate deviation of 10% is preferentially considered as the difference in the actual and reported traffic data. A website analytics expert is likely to bank on the 90% data accuracy provided by analytics tool.
Comparison of analytics tools:
| Analytics Tool |
Google Analytics | WebTrends | Omniture | ClickTracks |
| Features | ||||
| Quick Implementation | Yes | No | No | No |
| Traffic Comparison | Yes | No | Yes | No |
| Traffic Timestamps | No | No | No | No |
| Paid Search Tracking | Yes | Yes | Yes | Yes |
| eCommerce Tracking | Yes | Yes | Yes | Yes |
| GeoTargeting | Yes | Yes | Yes | Yes |
| Map Overlay | Yes | Yes | Yes | Yes |
| Funnel Tracking | Yes | Yes | Yes | Yes |
| Custom Reports | Yes | Yes | Yes | Yes |
| Email Reports | Yes | No | No | No |
| Guaranteed Accuracy | 85% | 90% | 85% | 85% |
| Real-Time Data | No | No | No | No |
- Data not proprietary. If you have any questions, email me ryan.govindan@gmail.com
Real Time Traffic Capture & Traffic Timestamp analysis is of utmost importance for micro-managing, immediate campaign adjustments and tweaks. The data’s is utilized and analyzed by a marketer in the field of Search Engine Marketing to optimize the campaign by adjusting daily budget and cpc (cost per click).
Most of the Search Engine Marketing companies prefer to have their own Analytics tool to measure Real Time Traffic, Data and Timestamps to achieve their campaign ROI.
Enumerated resources I would recommend:
List of Online Traffic Analytic Tools
http://mashable.com/2009/01/12/track-online-traffic/
Web Data Resource & Vendor Comparison by Brian Clifton
http://www.advanced-web-metrics.com/docs/web-data-sources.pdf
This post has one comment
July 13th, 2010
These analytics products are great for more technical users, but most business-oriented end users can’t easily navigate their complexities. I always recommend a more user-friendly analytics software, such as Overstat (www.overstat.com) for business users, in addition to Google Analytics for the techies.
SEM.