Google has stepped into the entertainment industry by launching Google TV, now the question is will people embrace its product like Apple?

Last week Apple TV was re-vamped and unveiled by Steve Jobs, with the objective of being able to cross the barrier between your TV and PC. This was followed by Google CEO Eric Schmidt launching his product designed to meet the same objective and the Google TV would hit the US in fall this year.

Now this would be like winning lotto for the consumers since they could choose between Google and Apple. Now what do you choose, Google or Apple? The confusion is bound to occur between the consumers, but eventually these rising devices could alter the way we find and watch videos.

The revelation came less than a week after competitor Apple unveiled its newest Apple TV product, and heats up the clash for TV advertisement market. Some analysts have predicted this to reach a figure of $180 billion worldwide. Apple’s latest gadget, a packed in box that hooks into TVs would be priced at $99 only, which enables viewers to torrent shows and movies that they might have bought or rented via iTunes. This would also enable users to access YouTube, Flickr etc

Alternately, Google TV would enable its users to browse, search and watch any programs off the web and also allow users to get their DVR recordings. Adding to all these Sony, Logitech and Blu-ray TV’s and Players will be a feature Google TV would provide to all its users.

Confused, as to which of the technologies is superior? Both devices are different in their own way, and to tell which one’s superior compared to the other is nearly impossible.  The market approach for both these companies is different. While Apple, has an established reputation with iTunes and music store hence it would opt to associate with Television providers to bring about uniformity and standardization with affordability in mind.

Simultaneously, Google seems to be opting for appears to be opting for ambiguity allowing all its users a free access to the entire web for its users to pick and choose services according to their liking. This is more or less similar to the smart phones launched by both these companies, both of which have gained a lot of popularity.

Rumor has it that Google was negotiating with a third party to provide music labels for a music store with a digital locker. Apple in the past has shown keen interest on availing this song locker feature for its users as well.

The final piece to the puzzle of this clash between Google and Apple are the consumers and the entertainment industry. The popularity of either of them would generate a lot of revenue in the market since both these companies have a strong hold in the market with billions of users across the globe.

So let’s wait and watch how these two competitors fare in the consumer market after each of them launches their product.